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expert storytelling simen johannessen

Expert on Storytelling to join the first My Story workshop

The first workshop in the project “My Story – Along the Northern Lights Route” will be arranged in October and will be focusing on storytelling.

For this event we have teamed up with an expert with long experience within storytelling, communication and business development.
Let us introduce Simen Johannessen who is Senior Account Director at Gambit H+K:

Simen is a senior communication professional with extensive expertise from the corporate world. He works across sectors with a broad range of strategic and operational communication challenges. He heads the travel practice for Gambit H+K.

He has a particular strength in reputation management, issues management, marketing strategy, storytelling and media relations. Amongst his clients are SAS, Hurtigruten, Innovation Norway, Fjord Line, Hertz, DNB, MENY, Vinmonopolet og Mondelēz/ Freia.

Prior to Gambit H+K, Simen was the Nordic Marketing and Communication Director at the Hogg Robinson Group, a travel management company. He has been working within travel most of his professional life with hotels, DMC’s, tour operators and travel agencies. He has been living in Alta, Harstad and Tromsø, and has in-depth knowledge of the travel industry in Norway in general and North-Norway in particular.

He holds a Master of Science in International Hotel Management from Cornell University . He is also a well renowned blogger, and Norway’s most read blogger on US politics. In 2019 he published a book on how companies should manage their reputation.

Simen will give the participating companies in-depth knowledge about storytelling and why it is an important tool.

The company Simen works at, Gambit H + K, is Norway’s leading full-service communications agency with over 55 employees in their offices in Oslo and Stavanger.

With over 25 years in the industry, Gambit H+ K have very good experience of assisting companies in the private and public sector. They help large and small clients within the entire field of communication; from strategic communication, brand building, purpose consultancy, visual identity and content strategy to media training, crisis management and public affairs.

Gambit H + K was established in 1995. Today it is owned by WPP, the world’s largest communications group.

Gambit H + K have 90 offices globally.



Business along the Northern Lights Route?

MyStory project promotes small tourism companies in the Northern Lights Route area through corporate storytelling and digital marketing.

MyStory project

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Design & code: Gnist / Illustrations: Anna Koi