Storytelling as a marketing tool for connecting people
Date: 29.-30.8.2017 (with travels 28.-31.8.)
Location: Halti, Storslett & workshop at Ovi Raishiin/Visitor Point Reisadalen and visits to local tourism-based businesses.
The event is organised to inspire and give tools to companies and associations along the Northern Lights Route to use stories in marketing and to present story examples.
The seminar will be held in English.
Program
Monday 28.8.
19:00 Arriving to Storslett & common dinner (not included)
Tuesday 29.8.
Morning Session, Halti
9:00-10:00 Opening & Coffee,
Saila Puukko (Lapland UAS) & Inger Birkelund (Ihana! AS)
10:00-11:00 Keynote1: The psychology of storytelling: “Get hooked and stay connected”
Tove I. Dahl, Professor, UiT The Arctic University of Norway
11:00-11:15 Coffee break
11:15-12:00 Keynote 2: Tourism and storytelling: “Asian perspective in nature, spirituality & sustainability”
Young-Sook Lee, Professor, UiT The Arctic University of Norway
12:00-12:40 Examples & Experiences of using Storytelling in Travel Industry
Björn Ylipää, Måltidsvision
13:00-14:00 Lunch at Halti
14:00-15:00 Free time & exhibitions & shops
Evening session – Workshop, Ovi Raishiin (Outdoor)
15:00-16:00 Transport to Ovi Raishiin, the Visitor Point, Reisa national park
16:00 -17:00 Guiding at Ovi Raishiin, coffée&fika
Odd Rudberg, CEO at Reisa National Park
17.00 – 20:00 Workshop Part 1: Stories into practice & Networking dinner
Facilitator Inger Birkelund, Ihana! AS and Elina Stoor, Lapland UAS
20:00-22:00 Workshop Part 2: Making food together with Björn Ylipää
22:00 Transport back to Storslett
Wednesday (30.8.)
Morning session, study visits at local companies
09:00-12:00 Practical examples using storytelling:
9.00-10.15 Local horse breed – Lyngshestlandet (Outdoor)
10.30-12.00 Making your own handcraft from Reisa Skinnprodukter.
Storytelling from the northernmost syrup fabric: Reisa AS (Kronebutikken)
12:00-13:00 Lunch at Kronebutikken
Afternoon session, Halti
13:00-14:00 Wrapping up, connecting the dots & next steps
Facilitator: Professor Tove I. Dahl
14:00 Travelling back to Pajala/Haparanda/Tornio
Here is the event program