MyStory project starts the series of open webinars on Digital marketing.
Our first webinar “Strategic Storytelling and Content Marketing” will be held on 2 December at 10.00 EET and will show you how to use storytelling as a digital marketing tool. We will discuss the elements of a successful content strategy and teach you how to build one yourself. Since the A and O of strategic storytelling is knowing your audience, we go in-depth on customer profiling. How can you identify who you should be talking to? And how can you know whether you actually reach them? We have the answers!
10.00 – 10.05 Welcome
10.05 – 11.35 Ingrid Birknes Langhelle ” Strategic Storytelling and Content Marketing ” (incl. Q+A)
11.35 – 11.55 Ottilie Geiger “Crash Course in Digital Audience Analysis ”
11.55 – 12.00 Final Q+A
Ingrid Birkenes Langhelle
Ingrid is a content marketer currently working for Kreativ Industri (Norway). With a background in Creative Writing (University of Roehampton), Sustainable tourism (Universitetet i Rovaniemi) and a Master’s degree in Tourism Studies (UiT – The Arctic University of Norway) Ingrid is uniquely suited to share her expertise on brand communication, strategic storytelling and content marketing with the MyStory project.
Ottilie Geiger is a MyStory project member working for Halti Business Garden (Norway). Her background includes a Bachelor’s degree in Philology and Media studies (LMU Munich), a Master’s in Tourism Studies with focus on sustainable destination development (UiT) and 5+ years of experience working with communications design in the tourism industry.