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Draft Program released – The Heart of a Business – Stories connecting us!

Save the Date 18.-19.10.2018

Place: Sverigefinska Folkhögskolan, Torget 3 Haparanda

Theme: Digital Storytelling.

The event gathers companies along Northern Lights Route to experience and feel the Heart of a Business. It showcases successful business stories and gives inspiration on how storytelling can be a part of digital marketing and content creation in a new era. Augmented Reality (AR) experiences are one example of tomorrow`s marketing. Nevertheless, the basic structure of storytelling has remained the same – it is to reach out and to be remembered.

Speakers of the seminar are from Finland, Sweden and Norway.

Confirmed Keynote speakers

Kyrö Distillery– Kyrö Story, Brand Ambassador Jussi Viljala

Arilyn– Augmented Reality Storytelling, Katri Kantoniemi

Visit Arctic Europe– Showcase

Swedish Lapland Visitor Board– Storytelling in tourism, Content Manager Håkan Stenlund

Restaurant Santamus– Experience storytelling, Matti Korva

To Be Confirmed

Associate professor Audun Hetland, Univ. of Tromsø – Stories: how to reach out and reach in

Seminar is open for selected participants. Application form here

Application deadline is 17.9.2018.

Part of the proram:

18.10. Feel the Northern Lights Route -concert

– experience stories along the Route by music, film & oral storytelling


19.10. Launching Experience Our Stories-exhibition @Tornedalens Museum

To be continued..

Business along the Northern Lights Route?

MyStory project promotes small tourism companies in the Northern Lights Route area through corporate storytelling and digital marketing.

MyStory project

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Design & code: Gnist / Illustrations: Anna Koi