In terms of storytelling, the Heart of a Business seminar has a lot of competence in different kinds of storytelling. After the seminar, you will have the chance to look at stories from several viewpoints. Background in journalism is definitely a plus when you are thinking of building up your story for marketing. H\u00e5kan Stenlund, a very experienced freelance journalist, copywriter and photographer, will be sharing his thoughts about storytelling and content in a new era.<\/p>\n
H\u00e5kan works as a PR strategist at Swedish Lapland Visitors Board, which is the region\u2019s official representative of the hospitality industry. The organization is responsible for communication in the brand channels and their main priorities are among other things destination and business development as well as marketing.<\/p>\n
The numerous press visits where H\u00e5kan has participated in has given him a lot of perspective on how destinations are these days working with place branding. His work includes many times not only creating stories or text but also photos that are a vital part in marketing. H\u00e5kan has worked as a freelance journalist for many medias, such as \u00c5ka Skidor, RES, Damernas V\u00e4rld and as a photographer for Forbes, Forbes Life, Men\u2019s journal, New York Times and many others.<\/p>\n","protected":false},"excerpt":{"rendered":"
In terms of storytelling, the Heart of a Business seminar has a lot of competence…<\/p>\n","protected":false},"author":5,"featured_media":380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-northern-no"],"acf":[],"yoast_head":"\n